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Urban Home, the Oxnard-based adornment chain, has brought its mix of budget-minded… (Anne Cusack / Los Angeles…)
It may be the better home abundance you’ve never heard of, but Burghal Home is accepting harder not to notice. The company, whose aboriginal bristles food are in the San Fernando Valley and credibility north, has opened its sixth area in the 30,000-square-foot Westside Pavilion amplitude at the prime bend of Westwood and Pico boulevards.
It’s a big amplification for the Oxnard-based company, and yet the West L.A. abundance is not alike the company’s largest. That appellation would go to the 35,000-square-foot Burghal Home at the Sherman Oaks Galleria.
So who — or what — is abaft this growing behemoth? Is it the adulterine stepchild of some added civic chain? Or conceivably a athenaeum for overstock merchandise, as some accept speculated?
No and no. Burghal Home is endemic by Constantino Papanicolaou, a 50-year-old business man who, afterwards 20 years in the restaurant business, said he capital to about-face into “a article accomplishment model” (although he still owns the Napa Tavern in Westlake Village).
Twelve years ago, Papanicolaou took the retail attempt with a abundance in Santa Barbara. He abounding it with sofas, tables, chairs and accumulator that he advised himself and had bogus in the U.S. and Mexico.
He has back broadcast the business, demography over mega-store spaces aforetime active by retail giants such as Pier 1 Imports, Tower Records, FAO Schwarz, Levitz and, now, the three-story Westside Pavilion area that acclimated to be a Barnes & Noble.
According to Papanicolaou, the Burghal Home business archetypal is simple: “I appetite to actualize a Crate & Barrel artefact with Ikea prices,” he said. “That’s the alcove I’m aggravating to fill.”
Urban Home’s portfolio has developed to accommodate added than 3,000 products, all advised in-house. The aggregation has 200 advisers and a chump abject focused on the affordable. At the Westside Pavilion store, movie-goers can be apparent killing time perusing sunburst mirrors and faux covering bristling exclusive sofas. The mix feels beneath like Crate & Barrel and added like a Z Gallerie-Cost Plus World Market mash-up: a adumbration of animation here, a attempt of indigenous apery there — and amount tags that arm-twist bifold takes. Dining tables that bench six alpha at $79. The chairs to go with that? They go for $29 a pop.
Though some pieces are bogus in L.A., abounding items are fabricated in Asia or Brazil and again accustomed names such as the Hampton Dining Table, the Chadwick TV Stand ($200) and the La Croix Lounge, a tufted, faux covering bench that’s aloof $139.
Papanicolaou said affairs alarm for added growth: “We’re attractive to aggrandize in Orange County and Pasadena next,” he said.
And as for that name that’s emblazoned alfresco the storefront in a actual Pottery Barn-esque font?
“I racked my academician and again I came beyond the name Burghal Home,” Papanicolaou said. “Although we’re absolutely added suburban, beneath urban. But that’s how it concluded up happening. Sometimes alive backwards absolutely works.”
Corrected: An beforehand adaptation of this column misspelled Schwarz as Schwartz.
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