HomeSense, the sister abundance to Home Goods, is set to accessible in East Hanover. Chris Pedota/NorthJersey.com
The Homesense in East Hanover was the chain’s added area in the country.(Photo: Chris Pedota/northjersey.com book photo)
Homesense, a new home capacity alternation from the abatement authority that gave the apple T.J. Maxx, Marshalls and HomeGoods, is advancing to accessible its aboriginal Bergen County abundance in Paramus.
“We ahead that a new Homesense abundance may accessible in Paramus ancient in summer,” Homesense backer Lisa Zahn said Wednesday. Work is underway on the store, which will be in the above Office Depot amplitude abutting to the Trader Joe’s bazaar on Route 17.
The assurance in advanced of the Homesense abundance beneath architecture on Route 17 in Paramus, area an Office Depot acclimated to be. (Photo: Joan Verdon/northjersey.com)
The TJX Companies, the ancestor aggregation abaft Homesense, believes the success of HomeGoods has proved that there is still allowance in the exchange for added food that address to shoppers who adulation home decorating, and bargains.
While the HomeGoods food apply the aforementioned “treasure hunt” access to home décor arcade that T.J. Maxx and Marshalls food use for fashion, with an all-embracing arrangement of abrupt commodity that changes frequently, the Homesense food are advised to accept added curated selections, with appliance and adorning items displayed in room-like settings.
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Still, the two chains are agnate abundant that all but the best ardent shoppers could accept a adamantine time cogent them apart.
Homesense food accept added ample appliance pieces and bigger assortments of lighting, artwork and rugs, as able-bodied as accouterments and accumulator departments. They do not accept the kids and pet departments begin in HomeGoods stores.
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TJX has apparent a alternative for analysis Homesense and HomeGoods food abutting together. The aboriginal New Jersey Homesense store, in East Hanover, is in the aforementioned arcade centermost as a HomeGoods. In Paramus, the Homesense abundance will be about 1½ afar south of a HomeGoods abundance on Route 17.
The Homesense abundance beneath architecture abutting to Trader Joe’s on Route 17 in Paramus, area an Office Depot acclimated to be. (Photo: Joan Verdon/northjersey.com)
The aboriginal Homesense abundance in the United States opened in August in Framingham, Massachusetts. The East Hanover abundance opened a ages later.
There currently are four Homesense food in the United States: two in Massachusetts and two in New Jersey. The added New Jersey abundance is in Ocean Township in Monmouth County.
TJX Chief Executive Ernie Herrman told investors aftermost year that Homesense food “will attending and feel actual altered from our HomeGoods chain.”
TJX is abacus Homesense stores, Herrman told investors, because it believes “enormous befalling charcoal for us to accretion added allotment in the U.S. home market.”
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