Major home advance banker The Home Depot has agreed to access Home Decorators Collection, a St. Louis-based archive and online agent of rugs and home décor.
Home Decorators Collection will become allotment of Home Depot Direct, Home Depot’s direct-to-consumer analysis that offers home advance and home adornment commodity through in-store and mail-order catalogs and Web sites.
The accretion will bifold the admeasurement of Home Depot Direct’s home décor category, with about 65,000 new home adornment articles and about 185 new all-around sourcing relationships, according to Home Depot.
“Our affiance to the chump has consistently been agnate to The Home Depot’s promise,” said Gil Kemp, architect and admiral of HDC.
“We are aflame about abutting armament with The Home Depot and accretion our adequacy to accommodate a advanced alternative of high-quality home adornment commodity at accustomed low prices for our customers.”
Kemp will abide HDC president, advertisement to Harvey Seegers, admiral of Home Depot Direct. The added assembly of HDC’s controlling agents additionally will remain.
“The U.S. bazaar for absolute home adornment retail spending is about $18 billion today, with advance ante abutting 20% annually,” said Seegers. “Our ambition is to booty advantage of this bazaar by acceptance barter to boutique for a advanced ambit of characteristic articles from their adjacency Home Depot store, our mail-order catalogs or the Internet, and adore the accessibility of commitment anon to their homes.
“Home Decorators Collection is an ideal cardinal and operational fit for Home Depot Direct, and gives us actual calibration and amount abilities to aggrandize our direct-to-consumer platform,” Seegers added.
Home Depot said the accretion provides all-encompassing benefits, including Home Decorators Collection’s commitment account of 3.3 actor consumers.
“HDC provides industry-leading, analytical archive capabilities in analytics, merchandising, sourcing and production, which can be continued beyond the Home Depot Absolute platform,” Home Depot said.
Home Depot Absolute sells online through homedepot.com and through such Home Depot-branded specialty catalogs as Outdoor Living, Holiday and Tools.
It additionally sells high-end commodity through the 10 Crescent Lane and Paces Trading Aggregation catalogs.
Grant Williams, administrator of Knight’s Direct, a clandestine captivation company, and administrator and co-founder of HDC, will abide in his role at Knight’s Absolute and will accommodate advising casework to Home Depot Absolute and HDC for the butt of 2006.
“We attending advanced to allowance the accumulated business abound alike faster with the talent, experience, processes and relationships of our assembly and vendors,” said Williams.
In budgetary 2005, The Home Depot had sales of $81.5 billion and balance of $5.8 billion. Home Décorators Collection is abreast captivated and doesn’t acknowledge sales and earnings.
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