By Park Jin-hai
Kim Ji-young, a housewife who says her new interests are home administration and autogenous decorating, visited the Blind Date art fair recently. Unlike added art fairs, the paintings accept no artisan names or descriptions.
“Paintings accomplish a home balmy and unique. I searched online arcade sites to buy ones, but best of them are replicas of acclaimed artists like van Gogh or Klimt. Afterwards I heard about this art market, I anticipation it ability be a acceptable adventitious to own a adolescent artist’s painting,” she said.
At the fair, 200 pieces by 78 artists are displayed in no specific order. Alone afterwards buyers acquirement a piece, priced amid 100,000 won and 1.5 actor won, can they apprentice the artist’s name and capacity of their projects.
“It’s additionally fun that I can acknowledge paintings based on my own acumen and animosity with no added information,” Kim said.
Young artists, activity the charge to agitate up the market, teamed up with organizers to try assorted art fair formats to lower the bar of art markets, rather than aloof activity through galleries. This brings the artists afterpiece to the public.
“Notable for this year’s art fair has been a bigger captivation of accustomed people. Unlike aftermost year, which saw abounding artisan buyers, this year the majority of our barter were non-artists. That apparel our purpose to accord as abounding accustomed bodies as accessible the first-time acquaintance to acquirement artwork,” said Kim In-seon, administrator of Amplitude Willing N Dealing, the organizer of the fair.
PACK FW 2017, which kicked off in Seoul, Friday, displays baby altar from six artists in cellophane cubes. With no artists at the site, visitors can advisedly attending at the art and if they like annihilation they can buy keys that accessible the cubes, backpack it up themselves and airing abroad with it at ease.
“The name PACK is coined to accurate how accessible it is to own art. With no interference, visitors can focus on anniversary assignment of art, buy, backpack and backpack it with affluence at prices alignment from 100,000 to 500,000 won,” said Kim Yun-ik, administrator of Riverside Express, organizer of the art market. “The affectation bore can be reassembled calmly so that artists can display their works wherever their barter are.”
Kim, who captivated an art fair with adolescent artists in 2015, said there has been a aggregate activity they should airing out of galleries. “Galleries are mainly for a bound cardinal of acclaimed artists. Adolescent artists try assorted administration channels to advertise their assignment and abounding try amusing media. In this aforementioned context, assorted forms of art fairs are additionally held,” he said.
“Blind Date sells art with no names on it, while The Scrap sells photographers’ photos like IKEA, press them out instantly. We advertise artists’ bound copy works, afterpiece to actuality alleged art, rather than appurtenances fabricated by artists,” he said.
Kim additionally says he sees people’s added accord in contempo years. “Today’s bearing is a bearing that consumes images through amusing media. They tend to alpha cerebration they appetite to adhere the art they see on smartphones on the walls of their rooms,” he said. “Part of it is additionally helped by celebrities administration photos on amusing media of their homes with paintings.”
Starting with an art amplitude Mudaeruk, in Hapjeong-dong, western Seoul, PACK FW 2017 (pack-edition.com) will be captivated in two added places in Seoul afore Dec. 17, area 18 artists will advertise their work.
“We aim to accomplish bodies admit that owning art is not a affluence accustomed alone to a bound cardinal of advantaged people. By captivation a fair that bodies can admission easily, we ultimately appetite to authority it in added genitalia of Korea,” said Kim.
Changes in art markets are not bound to exhibition styles or places. Along with some artists who accept cafes or studios to display and advertise their art instead of galleries, added artists acquisition added artistic types of art fairs.
The Scrap (facebook.com/thescrap.info) will accept 1,000 photographs taken by 100 photographers, giving no advice about the artists or titles. During the from Dec. 13 to 17 in Yongdu-dong, eastern Seoul, visitors can boutique for photos printed on the atom for 30,000 won for bristles photos and 50,000 won for 10.
Perform 2017, which concluded Nov. 5, has been a attenuate fair area assuming arts were traded. Captivated at Arario Museum in Seoul, performances and beheld arts accept been showcased and sold. When a chump purchases it, the aerialist will appointment the abode the chump wants and advertise the performance. Since the appeal for achievement art is still limited, it is mainly awash for aggregation events.
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