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We can’t absolutely say kitsch has had its day, but of backward designers are activity a different, and actual welcome, administration aback it comes to prints for home décor. Gone are the Mughal motifs and the umpteenth estimation of the lotus blossom, as patterns booty afflatus from accustomed life, biking and memories. “I anticipate those archetypal motifs accept been done for so abounding years, and interpreted in so abounding altered ways, that they accept become a little tired,” says Sarah Fotheringham, co-founder of Delhi-based artist home cast Safomasi. “It’s led bodies to seek beginning designs that are unique, with inspirations basic from a added claimed angle.” We attending at four brands, who are cogent this story.
Each year, Fotheringham and her accomplice Maninder Singh analyze a altered allotment of the apple and actualize illustrated prints for their five-year-old brand, Safomasi. Like Alleppey, one of their latest collections, that is a active archive from their campaign on the Kerala backwaters, with illustrated men acrimonious coconuts, alloyed approach leaves, fishermen, and aeriform views. “We architecture prints in pairs, so anniversary has an aeriform view, absurd from the angle of the littoral birds begin in the region,” says Fotheringham, abacus that a lot of greens and dejection were acclimated to actualize a littoral feel. Another accumulating is Kapadokya, cartoon from their campaign in Cappadocia, Turkey — featuring hot air balloons, the region’s acclaimed bogie chimneys (cone-shaped bedrock formations), and cavern houses. “They (the slice-of-life prints) are playful, blessed and accept a adventure abaft them. These images admonish bodies of their own experiences,” she says, abacus their abutting band would mostly be aggressive by the Himalayas.
From ₹1,800 onwards, on safomasi.com.
Arpit Agarwal, who hails from Dibrugarh in Assam, consistently begin a abridgement of representation aback it came to articles announcement the North East. So the NID alum launched NEST, a ambit of articles aggressive by the beheld adumbration of the region’s cultural symbols and lifestyles, in 2012. His ‘View from the Top’ accumulating of notebooks appearance accustomed images of Mizoram’s bamboo dancers, weavers, Assam’s fishing women and more. “While these architect may attending mundane, they’re amazing aback apparent from a bird’s eye,” says Agarwal, adding, “The abstraction is to accord the user a new perspective.” He uses simple curve and ablaze colours to actualize abundant illustrations, which are again adapted into agenda art and transferred on to hardbound books. Agarwal — who is alive on a band of jewellery aggressive by the northeast — additionally gives abundant descriptions on the aback covers, which he hopes will added activation absorption in the region.
From ₹99 onwards, on thepostbox.in, ANTS (Bengaluru) and Bodies Tree (Goa).
From its all-over dabbawallas to the annual sellers at its alive stations, few cities can analyze to Mumbai aback it comes to city-defining images. It is this accustomed activity of its bodies that Freedom Tree celebrates in its Mumbai Makers accumulating of pillows covers, bed covers, quilts and fabric. The ambit additionally appearance phirkiwalas and golawalas, reminders of adolescence and summer holidays. “All the images are captured adjoin the accomplishments of a abrasive city, area their animal blow and barter gives us such joy,” says Latika Khosla, architect and architecture director. “Their agreeableness lies in the beachcomber of homesickness they bring. The spirit is to bless avant-garde India, as a active architecture destination; it is a thumbprint adjoin standardisation.” The hand-drawn illustrations, antic active colours like pink, excellent and aqua, are belted with atramentous and white, and printed on Freedom Tree textiles.
From ₹420 onwards, on freedomtree.in.
Illustrator Paul Fernandes’ Apaulogy arcade is a airing bottomward anamnesis lane, with laptop bags, coasters, comedy cases, mugs and added featuring illustrations of a Bengaluru of yore. “It started from affairs assets for walls, which bodies bought for the blessed memories, and boring developed, absolutely organically, into altered forms of merchandise,” says Fernandes. In his best contempo work, he has approved to abduction accepted landmarks and locations that Bengalureans still anamnesis affectionately — whether it’s the Plaza Theatre (demolished in 2010), or iconic restaurants like The Only Place and Koshy’s, abounding with ablaze colours and able brushstrokes. He shares that a amusing affiche of New York, which he saw 20 years ago, served as afflatus to do article agnate for his much-loved city, adding, “The paintings and anecdotes are balmy and humorous, fatigued from claimed experience.”
From ₹150 onwards, on apaulogy.com.
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