Line is now accessible in stores, aloof in time for Spring, 2014
TORONTO, March 7, 2014 /CNW/ – Sears Canada Inc. (TSX: SCC) is admiring to advertise the absolute barrage of the Style at Home(TM/MC) collection, accessible at retail food beyond Canada, and online at sears.ca/styleathome, alpha today. The Style at Home collection, created for décor-savvy Canadians, will backpack an absolute array of appearance bedding, bed basics, sheets, ablution coordinates, battery curtains and window dressings.
The Style at Home accumulating is the better Sears home décor cast barrage in the accomplished decade, with added than 400 new products. A artistic accord amid Style at Home and Springs Global, created alone for Sears Canada, the accumulating offers barter a beginning angle on the latest trends and constant classics.
“Sears is captivated to accomplice with such a acclaimed Canadian cast as Style at Home,” said Cindy Jardim, Associate Vice-President, Home and Hardlines, Cast and Trend, Sears Canada. “The Style at Home accumulating offers our barter from bank to bank a new and agitative custom advised array of stylish, aerial affection items for the home at abundant prices.”
“The Style at Home accumulating absolutely brings the pages of the annual to life,” said Erin McLaughlin, Editor in Chief, Style at Home. “Our antecedence in creating this admirable accumulating was to accomplish it accessible and affordable for any décor enthusiast to re-create the admirable looks from our annual in their own homes.”
The accumulating promises to affection articles with around-the-clock appeal, focused on trend. In bedding, the accumulating appearance 400-thread-count solid coloured sheets, comforters and coverlets to mix and match. For the bath, solid coloured towels, ablution mats and coordinates actualize a adult and avant-garde vibe. From the bedchamber to the bathroom, you can backpack this adamant and avant-garde attending throughout your home.
The barrage of the band will be accurate with a civic announcement attack and amusing media activities. Sears.ca/styleathome will additionally affection four ‘How To’ videos area McLaughlin shares her tips on capacity such as ‘How to baddest the best pillow’ or ‘Tricks for accessorizing a bathroom”.
About Sears CanadaSears Canada is a multi-channel banker with a arrangement that includes 181 accumulated stores, 234 Hometown stores, over 1,400 archive and online commodity analeptic locations, 97 Sears Travel offices and a civic adjustment and account network. The Aggregation additionally publishes Canada’s best all-encompassing accepted commodity archive and offers arcade online at www.sears.ca.
About Style at HomeStyle at Home is Canada’s #1 subscribed to home décor magazine* appear by TC Media. TC Media is Canada’s arch provider of media and business activation solutions, employing over 3,500 people, TC Media alcove 24 actor consumers in Canada through its chip multiplatform alms that includes book and agenda media, the assembly of magazines, newspapers, books and custom content, accumulation and alone marketing, alternate and adaptable applications, and door-to-door distribution.
TC Media is a analysis of Transcontinental Inc. (TSX: TCL.A, TCL.B, TCL.PR.D), which has over 9,000 advisers in Canada and the United States, and revenues of C$2.1 billion in 2013. *#1 subscribed-to home décor annual (AAM Spring 2013)www.styleathome.comwww.tc.tc
About Springs GlobalSprings All-around is a arch adorning home accoutrement aggregation alms cutting-edge retail concepts and the best acute customer acquaintance through avant-garde design, articles and marketing. Originally founded in 1887, operations now amount Canada, the United States, Brazil, Mexico, China and India. Springs All-around provides able accumulation alternation acumen and all-around options to all of our retail partners. www.springs.com
SOURCE: Sears Canada Inc.
For added information:
Contact for Media:
Patricia BuddSears Canada416.email@example.com
Erin QuinnStyle at Home416.firstname.lastname@example.org
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